ploy

英 [plɔɪ]

美 [plɔɪ]

n.  计谋; 策略; 手法; 花招

复数：ploys　过去式：ployed　

GRE

Collins.1 / BNC.9604 / COCA.11458

牛津词典

noun

• 计谋；策略；手法；花招
  words or actions that are carefully planned to get an advantage over sb else
  1. a clever marketing ploy
     机智的销售策略
  2. It was all a ploy to distract attention from his real aims.
     那全是障眼法，借以转移对他真实目的的注意。

柯林斯词典

• N-COUNT 计策；计谋；手段
  Aployis a way of behaving that someone plans carefully and secretly in order to gain an advantage for themselves.
  1. Christmas should be a time of excitement and wonder, not a cynical marketing ploy.
     圣诞节应该是兴奋和美妙的时刻，而不该是一种肆无忌惮的营销策略。

英英释义

noun

• a maneuver in a game or conversation
  Synonym:gambitstratagem
• an opening remark intended to secure an advantage for the speaker
  Synonym:gambit

双语例句

• Others accused him of a ploy to derail tougher European proposals.
  其他人则指责布什这是在耍花招，使欧洲更为严格的提议无法实施。
• If so, it is a ploy to be welcomed.
  如果是这样，这个花招应受到欢迎。
• India Against Corruption, a grass-roots movement that has spawned an anticorruption political party called the Aam Admi Party, alleged that the transactions amounted to a ploy for DLF to give the Gandhi family property and money to curry favor.
  印度反腐败组织（该组织作为一项草根运动推动了反腐败政党平民党（AamAdmiParty）的建立）称，这些交易是DLF的一种策略，旨在用房地产和金钱来贿赂甘地家族。
• Fox responded quickly, saying that it has negotiated in good faith, and called Cablevision's claims a "ploy" to get the government to step in.
  福克斯迅速作出反应，说谈判是真诚，并且声称有线电视的主张是一个“策略”，希望得到政府的介入。
• Using the Welsh name was a clever marketing ploy.
  用这个威尔士名字是个聪明的营销策略。
• I think this is just a government ploy to deceive the public.
  我认为这只是政府欺骗公众的手段。
• However, if your friend pretends over and over again to try and hit you, you can also enter a habituation learning phase, where you stop flinching, since you realize that it's all just a ploy.
  但如果你的朋友总是假装一次又一次的这样做，你也可能进入到习惯性学习阶段，这时你不再退缩，因为你认识到那仅仅是个假象。
• They appear to be well-organised, even claiming that letting the rebels into the city was a ploy.
  他们似乎精心组织，甚至声称让反政府武装入城是一项策略。
• Or is the cowboy palaver just a political ploy to keep his core supporters happy?
  或者，他那牛仔式的讲话只是用来取悦他的铁杆支持者的一个政治策略呢？
• It was a brilliant ploy.
  真是个精彩的花招。